Managing the Experience Makes the Difference
You have likely heard of the term Customer Experience Management. This practice is big in the tech world and the sales industry. Just about any brand with its head screwed on straight should be directing resources into practicing this discipline as well. According to...
read moreSo, You Want to Do Something That Matters
I believe that in today’s changing world the collective focus is turning toward being conscious. People are pulling inward, taking stock of what is important to them, making taking care of themselves and building their personal communities a priority. For many, gone...
read moreMission Minded Entrepreneurs: Here’s Why You Should Never Ever, Ever Plan Your Own Events
by Ellen Melko Moore, founder of Bitch Slap of Truth, Supertight Brand, and partner in Think Global Creative Dear Mission Minded Entrepreneur, The title says it all: please do not plan, nor attempt to plan, nor contemplate attempting to plan, your own events, be they...
read more